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muddypuddles.com

https://muddypuddles.com· First analyzed 24 May 2026· Updated 24 May 2026
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muddypuddles.com
Desktop screenshot of muddypuddles.com
Mobile screenshot of muddypuddles.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 London, United Kingdomvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns83.worldnic.com.ns84.worldnic.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
776 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
375 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
muddy-puddles/mainCustom
Shopify Theme

Detected Apps

KlaviyoGorgiasUpsell & Cross SellHotjarInstagram Shopping

Technology Stack

14 Technologies Detected

SEO Analysis

B76/100
24
4
1
Meta Tags8/15
Content8/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
M
muddypuddles.commuddypuddles.com

Children's waterproofs, raincoats, wellies & accessories | Muddy Pu...

Muddy Puddles offers a fantastic range of children's waterproofs and outdoor clothing for you to choose from. Browse our full collection of children's rainwe...

Title truncated. Description truncated.
Title Length72 chars

Recommended: 50-60 chars (~428px / 580px)

Description Length181 chars

Recommended: 120-160 chars

Issues (1)

  • Title is too long (72 chars, ~428px). Will be truncated in search results.

Crawlability

Sitemap

Type: index

17 URLs

17 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

38/100
Needs Work
10 12

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AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
8/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:687
Token eff.:Optimal
Sections/1K:2.9

Structured Data

9 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary15w
Descriptive Headingsavg 3.5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
71/100
12
Passed
4
Critical
1
Warnings
Images & Alt Text
13/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
55/100
D
231 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
264 mg
vs
Returning (cached)
132 mg
Annual (10K/mo)
27.7 kg
Emission Segments
Data Center
11 mg
Network
68 mg
Device
152 mg
Resource Breakdown
JavaScript
1.3 MB
Images
711.7 KB
CSS
142.6 KB
HTML
64.2 KB
Other
14.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

49d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

14.04.2026

Valid Until

13.07.2026

Subject Alternative Names (1)

muddypuddles.com

SHA-256 Fingerprint

FC:27:14:5E:5C:35:AE:FA:39:05:F9:15:54:B6:4B:FB:05:90:4D:71...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇺🇸 Washington DC
a00ed826fb4f7b59-IAD
content-encoding
Brotli(br)
content-language
en-US
content-length
65432
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

muddypuddles-com.mail.eo.outlook.com

Domain Information

muddypuddles.com

Domain Age
25y 7m

Created

01.11.2000

Expires

01.11.2029

Last Updated

02.09.2024

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly9 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Moderat

WCAG Partial
72/100
Readability
/30
26/30

16px · LH 1.50

Hierarchy
/20
17/20

1.88x ratio · ✓ H1→H6

WCAG
/25
13/25

2.36:1 min contrast

Performance
/25
16/25

1 font · 8 req

Heading Font

Moderat

Sans30px

Body Font

Moderat

Sans16px

Contrast Ratio

2.36:1

5 issues

Reading Comfort

~46 CPL

Optimal (45–75)
30px
h1
26px
h2
24px
h3
28px
h4
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 2.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 53

Color Palette

11 unique colors
2.72:1 Fail Light
#ffffff
Background· 30.6%
#a39c90
Secondary· 4.3%
#8b8071
Secondary· 8%
#cd9e87
Secondary· 7.9%
#39586a
Secondary· 7.2%
#b5665c
Secondary· 7.1%
#2c313a
Text· 6.1%
#d2c0ad
Secondary· 6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
17
Async
1
Defer

Top Script Sources

cdn.shopify.com(3)wishlisthero-assets.revampco.com(3)muddypuddles.com(3)cdn-redirector.glopal.com(2)googletagmanager.com(2)

Website Identity

Muddy Puddles

Muddy Puddles

Organization

Muddy Puddles offers a fantastic range of kid's waterproofs and outdoor clothing for you to choose from. Browse our full collection of children's rainwear and buy online today.

01299407153
25 years old

85 Great Portland St, London

W1W 7LT, London, England

GB

Location detected: 🇬🇧 United Kingdom, Londonvia schema_nap
Network Solutions, LLC📧 Microsoft 365en

Social Profiles

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Last analyzed: 24 May 2026 at 19:53

Historical Analysis & Change Tracking