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msi.org

https://msi.org· First analyzed 24 May 2026· Updated 24 May 2026
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msi.org
Desktop screenshot of msi.org
Mobile screenshot of msi.org
Mobile

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Hosting Provider

Google Cloud Platform
cloud.google.com

IP Address

130.211.139.167

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 Council Bluffs, United States

ASN

AS396982

Organization

Google Cloud (us-central1)

Server

Nginx

CDN

CDN

Nameservers

ns5.precisionit.net.ns4.precisionit.net.ns1.precisionit.net.ns2.precisionit.net.+1 more

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.1 MB
132 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
msiCustom

Technology Stack

16 Technologies Detected

Plugins

9
BuddypressMetronet Profile PictureBbpress
Contact Form 7
Events ManagerEvents Manager ProModal WindowCf7 Conditional Fields
Yoast SEO

Libraries

2
jQueryv3.7.1
jQuery UI

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

B74/100
19
8
1
Meta Tags12/15
Content9/12
Headings3/8
Technical24/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
M
msi.orgmsi.org

The Best Minds Gather Here - MSI - Marketing Science Institute

MSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific re...

Description truncated.
Title Length62 chars

Recommended: 50-60 chars (~382px / 580px)

Description Length233 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

26/100
Needs Work
8 8 1

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
4/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
code blocksnavheader/footer
Text ratio:3%
Words:412
Token eff.:Optimal
Sections/1K:19.4
Depth:3/5

Structured Data

4 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary46w
Descriptive Headingsavg 4.4w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
74/100
11
Passed
3
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
4 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
53/100
D
213 mg
CO₂e / view
2.1 MB
Page Weight
50%
Cleaner Than
New Visitor
243 mg
vs
Returning (cached)
122 mg
Annual (10K/mo)
25.5 kg
Emission Segments
Data Center
10 mg
Network
63 mg
Device
140 mg
Resource Breakdown
JavaScript
485.0 KB
Images
941.5 KB
CSS
665.6 KB
HTML
14.6 KB
Green Hosting Verified
Google Cloud
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

41%Poor
Interactive

HTTPS

No WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

www.msi.org

SHA-256 Fingerprint

80:1E:1A:0E:A2:1D:84:B2:4E:BE:85:B9:57:F8:63:FC:05:3A:B2:57...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🟡 600s(max-age=600, must-revalidate)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
date
Sun, 24 May 2026 18:54:13 GMT
link
<https://www.msi.org/wp-json/>; rel="https://api.w.org/", <h...
server
nginx
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

msi-org.mail.protection.outlook.com

Domain Information

msi.org

Domain Age
30y 9m

Created

21.08.1995

Expires

20.08.2027

Last Updated

04.10.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, height=device-height, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Nunito Sans

WCAG AA
62/100
Readability
/30
21/30

18px · LH 1.50

Hierarchy
/20
6/20
WCAG
/25
20/25

6.17:1 min contrast

Performance
/25
15/25

1 font · 2 req

Heading Font

Nunito Sans

Sans

Body Font

Nunito Sans

Sans18px

Contrast Ratio

6.17:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines
72px
h2
32px
h3
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 27/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.2:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 27

Color Palette

14 unique colors
17.76:1 AAA Light
#ffffff
Background· 19.799999999999997%
#1a171b
Secondary· 5%
#9d8b80
Secondary· 8.5%
#5a483e
Secondary· 7.6%
#352b2b
Text· 7.2%
#c5b7ab
Secondary· 7.1%
#090608
Secondary· 6.9%
#02a3c0
Primary· 6.8%

Business & Marketing Stack

3 Tools Detected

Enterprise

CRM Systems

1
SalesforceEnterprise

Customer Relationship Management platforms

Marketing Automation

1
MarketoEnterprise

Email marketing and automation platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

3

Categories

3

Total Tools

2

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
2
Async
0
Defer

Top Script Sources

msi.org(17)pi.pardot.com(1)munchkin.marketo.net(1)gstatic.com(1)

Website Identity

The Best Minds Gather Here - MSI - Marketing Science Institute

MSI brings together marketing’s most renowned scholars and leading marketers from the world’s best companies to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.

MSI@msi.org
+1 617 491-2060
www.msi.org/
30 years old
Location detected: 🇺🇸 United Statesvia phone
Network Solutions, LLC📧 Microsoft 365en

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Last analyzed: 24 May 2026 at 18:54

Historical Analysis & Change Tracking