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morphyrichards.co.uk

https://morphyrichards.co.uk· First analyzed 24 May 2026· Updated 24 May 2026
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morphyrichards.co.uk
Desktop screenshot of morphyrichards.co.uk
Mobile screenshot of morphyrichards.co.uk
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.72

Site Location

🇬🇧 Poole, United Kingdomvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns27.domaincontrol.com.ns28.domaincontrol.com.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
960 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.1 MB
315 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Velstar - Production
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoAfterShipFacebook ChannelInstagram Shopping+2 more

Technology Stack

20 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

CSS Frameworks

2
Bootstrap
Tailwind CSS

Payments

2
PayPalKlarna

Frameworks

1
Angular

Other

1
AOS (Animate On Scroll)

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Advertising

1
Microsoft Advertising

Reviews

1
Yotpo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B73/100
24
4
1
Meta Tags14/15
Content3/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
M
morphyrichards.co.ukmorphyrichards.co.uk

Home & Kitchen Appliances – Morphy Richards UK

Explore a world of innovation and style at Morphy Richards. Discover cutting-edge kitchen appliances, home essentials and more. Shop now!

Title Length46 chars

Recommended: 50-60 chars (~282px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (8 words). Search engines need substantial content for ranking.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

29/100
Needs Work
8 13

Sponsored

AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
2/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:830
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
84/100
15
Passed
3
Critical
0
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
16/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
321 mg
CO₂e / view
3.1 MB
Page Weight
30%
Cleaner Than
New Visitor
367 mg
vs
Returning (cached)
184 mg
Annual (10K/mo)
38.5 kg
Emission Segments
Data Center
16 mg
Network
94 mg
Device
211 mg
Resource Breakdown
JavaScript
1.5 MB
Images
1.4 MB
CSS
64.2 KB
Fonts
39.5 KB
HTML
50.5 KB
Other
26.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

52d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.04.2026

Valid Until

15.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.morphyrichards.co.uk

SHA-256 Fingerprint

99:D9:99:D4:EC:9D:58:89:74:7F:64:4A:05:EA:D2:80:41:E5:0D:8B...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a00ddbb9799a0e11-MXP
content-encoding
⚡ Brotli(br)
content-language
en-GB
content-length
51438
Good Warning Issue

Email Infrastructure

Mimecast

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

eu-smtp-inbound-1.mimecast.com
eu-smtp-inbound-2.mimecast.com

Domain Information

morphyrichards.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Notice (WP)

Cookie Consent Banner
Cookie Notice (WP)
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookie Notice (WP)
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
81/100
Mobile Friendly34 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

system_ui

WCAG Partial
72/100
Readability
/30
24/30

16px · LH 1.38

Hierarchy
/20
12/20

1.5x ratio · ✓ H1→H6

WCAG
/25
18/25

1:1 min contrast

Performance
/25
18/25

1 font · 5 req

Heading Font

system_ui

Sans24px

Body Font

system_ui

Sans16px

Contrast Ratio

1:1

14 issues

Reading Comfort

~41 CPL

Narrow lines
24px
h1
40px
h2
16px
p
Major Sixth
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.38). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

GGoogle FontsAAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 54

Color Palette

10 unique colors
21:1 AAA Dark
#000000
Text· 31.1%
#ffffff
Background· 24.200000000000003%
#f63d40
Primary· 0%
#190f0b
Secondary· 9.7%
#b83421
Accent· 9.3%
#3f1405
Accent· 7.1%
#10265b
Accent· 7.1%
#b0957e
Secondary· 5.2%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

3
Google AnalyticsFree
Microsoft ClarityFree
Google Tag ManagerFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

1
GDPR Cookie ConsentFree

Cookie consent and privacy compliance tools

Reviews & Social Proof

2
YotpoMid-Market
BazaarvoiceEnterprise

Customer reviews and testimonials

4

Categories

8

Total Tools

2

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

bat.bing.com(3)googletagmanager.com(3)connect.facebook.net(2)widget.cdn.sprii.io(1)cdn.attn.tv(1)

Website Identity

Morphy Richards UK

Morphy Richards UK

Organization

Explore a world of innovation and style at Morphy Richards. Discover cutting-edge kitchen appliances, home essentials and more. Shop now!

www.morphyrichards.co.uk

9 Cabot Lane, Creekmoor, Poole

BH17 7BY, Poole, England

United Kingdom

Location detected: 🇬🇧 United Kingdom, Poolevia schema_nap
📧 Mimecasten

Sponsored

Last analyzed: 24 May 2026 at 17:01

Historical Analysis & Change Tracking