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morphsuits.com

https://morphsuits.com· First analyzed 24 May 2026· Updated 24 May 2026
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morphsuits.com
Desktop screenshot of morphsuits.com
Mobile screenshot of morphsuits.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.73.48

Site Location

🇬🇧 Edinburgh, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ian.ns.cloudflare.com.tess.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
326 ms10%
Speed Index
424 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
220 KB
140 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Magento

Technology Stack

14 Technologies Detected

Analytics

6
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Plausible AnalyticsMicrosoft Clarity

Advertising

2
TikTok PixelMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Payments

1
Stripe

CDN

1
Cloudflare

SEO Analysis

C68/100
20
10
0
Meta Tags13/15
Content10/12
Headings3/8
Technical22/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
M
morphsuits.commorphsuits.com

MorphCostumes | Official Morphsuits & Party Costumes for Everyone

Find official morphsuits & huge selection of Halloween, adult inflatable, children's costumes & funny costumes. Shop to stand out with bold looks that spark ...

Description truncated.
Title Length65 chars

Recommended: 50-60 chars (~406px / 580px)

Description Length164 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    1,991 URLs

    robots.txt

    114 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    22/100
    Needs Work
    6 13 1

    Sponsored

    AI & LLM Readiness

    D57/100
    Bot Access
    25/25
    Machine Read.
    13/25
    Schema Data
    7/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:612
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    3 JSON-LD
    WebSiteSpeakableSpecification×1.3SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary24w
    Descriptive Headingsavg 1.3w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    78/100
    12
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    73/100
    A+
    22 mg
    CO₂e / view
    219.7 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    25 mg
    vs
    Returning (cached)
    13 mg
    Annual (10K/mo)
    2.7 kg
    Emission Segments
    Data Center
    1 mg
    Network
    7 mg
    Device
    15 mg
    Resource Breakdown
    JavaScript
    300 B
    Images
    183.0 KB
    HTML
    35.0 KB
    Other
    1.4 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    25%Critical
    Critical / Transactional

    HTTPS

    WAF

    59d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    23.04.2026

    Valid Until

    22.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    morphsuits.com*.morphsuits.com

    SHA-256 Fingerprint

    F3:43:76:89:EF:E7:F5:C4:98:E3:83:90:1B:B4:BD:67:0E:AF:D2:7A...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
    cf-cache-status
    DYNAMIC
    cf-ray
    a00bbb1bf8624e45-BOS
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    mx2-eu.emailsecurity.app
    mx1-eu.emailsecurity.app

    Domain Information

    morphsuits.com

    Domain Age
    17y 2m

    Created

    18.03.2009

    Expires

    18.03.2027

    Last Updated

    11.03.2026

    Registrar

    Abion AB

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial

    WCAG Partial
    76/100
    Readability
    /30
    20/30

    14px · LH 1.60

    Hierarchy
    /20
    16/20

    3.43x ratio

    WCAG
    /25
    18/25

    4.3:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    Arial

    Sans48px

    Body Font

    Arial

    Sans14px

    Contrast Ratio

    4.3:1

    10 issues

    Reading Comfort

    Single Font Family

    left aligned
    48px
    h1
    24px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 4.3:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.4x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    GGoogle FontsFluid Type (rem)Flesch 57

    Color Palette

    6 unique colors
    10.24:1 AAA Light
    #fbfbfb
    Background· 51.60000000000001%
    #3e3f3c
    Text· 5.6%
    #766955
    Primary· 7.3%
    #a2c187
    Secondary· 5.1%
    #58b346
    Secondary· 2.2%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    4
    HotjarMid-Market
    Microsoft ClarityFree
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    3

    Categories

    7

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    29 Resources

    20
    Scripts
    9
    Styles
    19
    Async
    0
    Defer

    Top Script Sources

    static.klaviyo.com(8)static-tracking.klaviyo.com(5)connect.facebook.net(2)scripts.clarity.ms(1)static.hotjar.com(1)

    Website Identity

    MorphCostumes

    OnlineBusiness

    MorphCostumes is a global online costume brand founded in Edinburgh in 2009 and the original maker of the Morphsuit. The brand designs and ships costumes for Halloween, parties, fancy dress, World Book Day, and every occasion in between, with storefronts across nine markets: United States, United Ki

    support@morphsuits.co.uk
    www.morphsuits.com/
    17 years old

    Ground Floor The Tun, 6-8 Jackson's Entry, Edinburgh

    EH8 8PJ, Edinburgh, Scotland

    GB

    Location detected: 🇬🇧 United Kingdom, Edinburghvia schema_nap
    Abion ABen

    Sponsored

    Last analyzed: 24 May 2026 at 10:49

    Historical Analysis & Change Tracking