moreaboutadvertising.com

https://moreaboutadvertising.com· First analyzed 24 May 2026· Updated 24 May 2026

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Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

52.57.221.121

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS16509

Organization

AWS EC2 (eu-central-1)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

booby.ezoicns.com.crane.ezoicns.com.otter.ezoicns.com.stoat.ezoicns.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

968 ms10%

Speed Index

1.3 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.6 MB

122 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.4

cms

Jannahv6.3.0Custom

by TieLabs

View Theme

Technology Stack

14 Technologies Detected

Libraries

Analytics

Advertising

Google Ads Google AdSense

UI Components

CSS Frameworks

Icon Libraries

Fonts

Email Marketing

CDN

Languages

Plugins

SEO Analysis

B78/100

Meta Tags7/15

Content10/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links4/5

URL5/5

Social5/5

Freshness4/4

Mobile3/4

Indexability3/3

moreaboutadvertising.commoreaboutadvertising.com

More About Advertising - The Alternative Voice of Advertising, Mark...

More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of ...

Title truncated. Description truncated.

Title Length82 chars

Recommended: 50-60 chars (~494px / 580px)

Description Length238 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (82 chars, ~494px). Will be truncated in search results.
• Most images missing alt text (19/27) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

20 URLs

20 sub-sitemaps

robots.txt

5 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

6/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:1,422

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbList

Citation Readiness

Opening Summary577w

Descriptive Headingsavg 8.8w

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

81/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

10/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

42/100

374 mg

CO₂e / view

3.6 MB

Page Weight

15%

Cleaner Than

New Visitor

428 mg

Returning (cached)

214 mg

Annual (10K/mo)

44.9 kg

Emission Segments

Data Center

18 mg

Network

110 mg

Device

246 mg

Resource Breakdown

JavaScript

367.9 KB

Images

2.8 MB

CSS

387.1 KB

Fonts

795 B

HTML

30.9 KB

Other

3.1 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

26%Critical

Interactive

HTTPS

WAF

58d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.04.2026

Valid Until

22.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.moreaboutadvertising.com

SHA-256 Fingerprint

3E:55:9A:9C:FD:59:AE:36:32:92:53:92:87:A7:CC:29:10:16:87:B8...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🔴 No Cache(private, max-age=0, must-revalidate, no-cache, no-store)

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

a00c4c32e9bd5a13-MXP

content-encoding

zstd

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mail.moreaboutadvertising.com

Domain Information

moreaboutadvertising.com

Domain Age

16y 5m

Created

11.12.2009

Expires

11.12.2026

Last Updated

12.12.2025

Registrar

123-Reg Limited

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly18 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

-apple-system

WCAG Partial

70/100

Readability

/30

14/30

13px · LH 1.62

Hierarchy

/20

20/20

3.15x ratio · ✓ H1→H6

WCAG

/25

14/25

1:1 min contrast

Performance

/25

22/25

System fonts

Heading Font

-apple-system

Sans41px

Body Font

-apple-system

Sans13px

Contrast Ratio

1:1

33 issues

Reading Comfort

~46 CPL

Optimal (45–75)

41px

35px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 33 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

GGoogle FontsFlesch 46

Color Palette

13 unique colors

13.48:1 AAA Light

#ffffff

Background· 33.099999999999994%

#2e2f2b

Text· 9%

#b47b45

Primary· 8.9%

#82482d

Secondary· 7.6%

#588980

Secondary· 7.6%

#75a88a

Secondary· 7.3%

#447a7a

Secondary· 7.1%

#9eb397

Secondary· 4.9%

Business & Marketing Stack

5 Tools Detected

Enterprise

Marketing Automation

ActiveCampaignMid-Market

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

TermlySMB

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

29 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(4)moreaboutadvertising.com(3)ezojs.com(3)cmp.gatekeeperconsent.com(2)the.gatekeeperconsent.com(2)

Website Identity

More About Advertising

Organization

The alternative voice of advertising, marketing and media

www.moreaboutadvertising.com/

16 years old

Location detected: 🇩🇪 Germanyvia ip

123-Reg Limiteden-US

Social Profiles

Facebook Pinterest

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Last analyzed: 24 May 2026 at 12:28

Historical Analysis & Change Tracking