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merlinannualpass.co.uk

https://merlinannualpass.co.uk· First analyzed 24 May 2026· Updated 24 May 2026
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merlinannualpass.co.uk
Desktop screenshot of merlinannualpass.co.uk
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Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

150.171.109.35

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇰🇪 Nairobi, Kenya

ASN

AS8075

Organization

Microsoft Corporation

CDN

CDN

Nameservers

ns3-09.azure-dns.org.ns4-09.azure-dns.info.ns1-09.azure-dns.com.ns2-09.azure-dns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
598 ms10%
Speed Index
777 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.9 MB
84 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Umbraco

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

14 Technologies Detected

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Analytics

2
Google Analytics
Facebook Pixel

Advertising

2
TikTok PixelSnapchat Pixel

Frameworks

1
Angular

Libraries

1
jQueryv3.6.0

UI Components

1
Owl Carousel

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Other

1
VWO

SEO Analysis

B72/100
21
9
0
Meta Tags12/15
Content11/12
Headings6/8
Technical22/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
M
merlinannualpass.co.ukmerlinannualpass.co.uk

Merlin Annual Pass Official Site

A Merlin Pass opens the door to the UK's top attractions, so wherever you live, you’re guaranteed to have the ultimate passport to fun!

Title Length32 chars

Recommended: 50-60 chars (~188px / 580px)

Description Length135 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    1 URLs

    1 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    12/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    1/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:1,391
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    6 JSON-LD
    SearchAction

    Citation Readiness

    Opening Summary625w
    Descriptive Headingsavg 2.2w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    79/100
    11
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    10/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    60/100
    C
    198 mg
    CO₂e / view
    1.9 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    226 mg
    vs
    Returning (cached)
    113 mg
    Annual (10K/mo)
    23.7 kg
    Emission Segments
    Data Center
    10 mg
    Network
    58 mg
    Device
    130 mg
    Resource Breakdown
    JavaScript
    833.9 KB
    Images
    524.3 KB
    CSS
    460.5 KB
    Fonts
    46.1 KB
    HTML
    30.6 KB
    Other
    59.9 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    No WAF

    50d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.01.2026

    Valid Until

    13.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.merlinannualpass.co.uk

    SHA-256 Fingerprint

    FD:83:1F:52:A9:AC:2B:B5:82:9E:21:8D:FC:CA:F1:43:94:14:E3:01...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache,no-store,must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    date
    Sun, 24 May 2026 21:06:48 GMT
    expires
    0
    pragma
    no-cache
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    merlinannualpass-co-uk.mail.protection.outlook.com

    Domain Information

    merlinannualpass.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    82/100
    Mobile Friendly38 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    gill-sans-nova + Lato

    WCAG AAA
    76/100
    Readability
    /30
    16/30

    12px · LH 1.40

    Hierarchy
    /20
    18/20

    5.33x ratio

    WCAG
    /25
    24/25

    11.5:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 4 req

    Heading Font

    gill-sans-nova

    Sans64px

    Body Font

    Lato

    Sans12px

    Contrast Ratio

    11.5:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~37 CPL

    Narrow lines
    64px
    h1
    72px
    h2
    12px
    p
    Major Second
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 11.5:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 5.3x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    AAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 56

    Color Palette

    14 unique colors
    Dark
    #676b71
    Other· 6.1%
    #313752
    Secondary· 16%
    #27336f
    Primary· 11.9%
    #03acef
    Accent· 7.4%
    #187291
    Accent· 7.3%
    #4ba5c4
    Accent· 7.2%
    #8ca9b1
    Secondary· 7%
    #23839e
    Accent· 6.9%

    Business & Marketing Stack

    10 Tools Detected

    Enterprise

    Customer Support

    1
    ZendeskEnterprise

    Live chat and helpdesk tools

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    Pinterest AdsMid-Market
    TikTok PixelMid-Market
    Snapchat PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    6

    Categories

    10

    Total Tools

    2

    Enterprise

    5

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    12
    Async
    1
    Defer

    Top Script Sources

    local(6)analytics.tiktok.com(3)s.pinimg.com(2)connect.facebook.net(2)tr.snapchat.com(1)

    Website Identity

    merlinannualpass.co.uk

    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 24 May 2026 at 21:07

    Historical Analysis & Change Tracking