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hoonigan.com

https://hoonigan.com· First analyzed 22 May 2026· Updated 22 May 2026
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hoonigan.com
Desktop screenshot of hoonigan.com
Mobile screenshot of hoonigan.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.dnsmadeeasy.com.ns0.dnsmadeeasy.com.ns3.dnsmadeeasy.com.ns2.dnsmadeeasy.com.+1 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
456 ms10%
Speed Index
593 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
87.8 MB
358 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
LIVE - 4.1.2026
Shopify Theme

Detected Apps

KlaviyoStamped.ioSmile.ioGorgiasUpsell & Cross Sell+1 more

Technology Stack

15 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
FullStoryMicrosoft Clarity

Customer Support

2
GorgiasZendesk

Libraries

1
jQueryv1.11.0

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Reviews

1
Stamped.io

Payments

1
PayPal

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C69/100
20
6
1
Meta Tags10/15
Content8/12
Headings3/8
Technical18/21
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
H
hoonigan.comhoonigan.com

[HOONIGAN] – Hoonigan

The ultimate destination for drifting, burnouts, doughnuts and other acts of automotive aeronautics. Shop our selection of high-performance gear & apparel, o...

Description truncated.
Title Length30 chars

Recommended: 50-60 chars (~190px / 580px)

Description Length256 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

7 issues found

Upgrade to view details

Local SEO

Local Search Readiness

14/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,312
Token eff.:Poor Structure

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary1352w
Descriptive Headingsavg 2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
15
Passed
2
Critical
1
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
9.08 g
CO₂e / view
87.8 MB
Page Weight
5%
Cleaner Than
New Visitor
10.38 g
vs
Returning (cached)
5.19 g
Annual (10K/mo)
1090.1 kg
Emission Segments
Data Center
445 mg
Network
2.67 g
Device
5.97 g
Resource Breakdown
JavaScript
1.2 MB
Images
3.5 MB
CSS
142.9 KB
Fonts
110.2 KB
HTML
97.8 KB
Other
82.8 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

80d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

13.05.2026

Valid Until

11.08.2026

Subject Alternative Names (1)

www.hoonigan.com

SHA-256 Fingerprint

B2:29:22:34:BB:12:E9:A1:96:D7:52:F4:B2:84:9D:1D:F1:18:4F:7F...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9ffde2175b19ed43-MXP
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
99813
Good Warning Issue

Email Infrastructure

Mimecast

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

us-smtp-inbound-1.mimecast.com
us-smtp-inbound-2.mimecast.com

Domain Information

hoonigan.com

Domain Age
16y 10m

Created

07.07.2009

Expires

07.07.2026

Last Updated

15.06.2025

Registrar

Name.com, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly10 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Built Titling + Open Sans

WCAG Partial
64/100
Readability
/30
22/30

16px · LH 1.30

Hierarchy
/20
8/20

1.12x ratio

WCAG
/25
18/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 11 req

Heading Font

Built Titling

Sans18px

Body Font

Open Sans

Sans16px

Contrast Ratio

1:1

26 issues

Reading Comfort

~31 CPL

Narrow lines
18px
h1
48px
h2
39px
h3
16px
p
Major Third
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 41

Color Palette

7 unique colors
21:1 AAA Dark
#000000
Background· 66.3%
#ffffff
Background· 25.500000000000004%

Business & Marketing Stack

4 Tools Detected

Advanced

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
Stamped.ioSMB

Customer reviews and testimonials

3

Categories

4

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
15
Async
5
Defer

Top Script Sources

hoonigan.com(6)cdn.rebuyengine.com(2)ajax.googleapis.com(1)js.smile.io(1)media.9gtb.com(1)

Website Identity

Hoonigan

Hoonigan

Organization
www.hoonigan.com
16 years old
Location detected: 🇨🇦 Canadavia ip
Name.com, Inc.📧 Mimecasten

Social Profiles

Instagram

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Last analyzed: 22 May 2026 at 18:29

Historical Analysis & Change Tracking