herdl.com

https://herdl.com· First analyzed 24 May 2026· Updated 24 May 2026

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herdl.com

Mobile

Sponsored

Hosting Provider

Kinsta

cloudflare.com

IP Address

162.159.135.42

Site Location

🇬🇧 Ashby-de-la-Zouch, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-cloud-b2.googledomains.com.ns-cloud-b4.googledomains.com.ns-cloud-b3.googledomains.com.ns-cloud-b1.googledomains.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

3.7 s10%

Speed Index

4.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

378 KB

65 requests

Image Optimization

Lazy LoadResponsiveShortPixel

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Herdl Themev2.0.1Custom

by Gareth Morgans

View Theme

Technology Stack

15 Technologies Detected

Plugins

Gf Offline Conversions

Gravity Forms

Gravityformsgoogleanalytics

Analytics

Libraries

Other

CSS Frameworks

Fonts

Tag Managers

Advertising

CDN

SEO Analysis

A85/100

Meta Tags15/15

Content9/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links4/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

herdl.comherdl.com

Digital Agency, Creative Marketing Agency Leicester - Herdl

Herdl is a creative digital agency specialising in Web Design, SEO & PPC. Our expert team help brands optimise their digital performance. Make the leap.

Title Length59 chars

Recommended: 50-60 chars (~351px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (23/31) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

2 URLs

2 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

36/100

Needs Work

10 11

Sponsored

AI & LLM Readiness

D55/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

11/25

Citation

13/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:692

Token eff.:Optimal

Sections/1K:5.8

Depth:1/5

Structured Data

5 JSON-LD

Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary20w

Descriptive Headingsavg 2.1w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

72/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

A+

38 mg

CO₂e / view

378.4 KB

Page Weight

90%

Cleaner Than

New Visitor

44 mg

Returning (cached)

22 mg

Annual (10K/mo)

4.6 kg

Emission Segments

Data Center

2 mg

Network

11 mg

Device

25 mg

Resource Breakdown

JavaScript

150.0 KB

Images

342 B

CSS

211.6 KB

HTML

16.5 KB

Green Hosting Verified

Something Familiar

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

66%Fair

Interactive

HTTPS

WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

29.03.2026

Valid Until

27.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

herdl.com*.herdl.com

SHA-256 Fingerprint

06:6D:9E:2C:0D:44:8D:23:BE:59:8E:53:7E:B5:45:8C:B7:90:E6:63...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 0s(public, max-age=0, s-maxage=3600)

cache-tag

ac372b83-58fc-4b87-9a9a-ce9e89d6eda2,a076c72f4bad8afbcecdbf3...

cf-cache-status

DYNAMIC

cf-ray

a00d72308b89cc9b-BOS

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt2.aspmx.l.google.com

alt1.aspmx.l.google.com

aspmx3.googlemail.com

aspmx2.googlemail.com

+1 more

Domain Information

herdl.com

Domain Age

15y 7m

Created

05.10.2010

Expires

05.10.2030

Last Updated

09.08.2025

Registrar

CSL Computer Service Langenbach GmbH d/b/a joker.com

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

64/100

Mobile Friendly1 breakpoint

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Maison Neue + Work Sans

WCAG Partial

70/100

Readability

/30

23/30

16px · LH 1.50

Hierarchy

/20

19/20

5x ratio · ✓ H1→H6

WCAG

/25

12/25

1:1 min contrast

Performance

/25

16/25

3 fonts · 3 req

Heading Font

Maison Neue

Sans80px

Body Font

Work Sans

Sans16px

Contrast Ratio

1:1

26 issues

Reading Comfort

~38 CPL

Narrow lines

80px

60px

16px

36px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 26 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.0x larger than body text.

GGoogle Fonts Buy on MyFontsFlesch 29

Color Palette

9 unique colors

21:1 AAA Dark

#000000

Background· 95.3%

#ffffff

Background· 0.7%

#ffde20

Primary· 1.5%

#90885e

Secondary· 0.6%

#f2efda

Secondary· 0.5%

#444030

Secondary· 0.4%

#27251d

Secondary· 0.3%

#e7d255

Accent· 0.1%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

Zoho CRMMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

herdl.com(9)googletagmanager.com(3)snap.licdn.com(2)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

Herdl

Organization

Herdl are an award-winning digital marketing agency specialising in Web Design, SEO and PPC

hello@herdl.com

+441163400442

herdl.com/

15 years old

4 Pass Courtyard, Ashby-de-la-Zouch

LE651AG, Ashby-de-la-Zouch, England

Location detected: 🇬🇧 United Kingdom, Ashby-de-la-Zouchvia schema_nap

CSL Computer Service Langenbach GmbH d/b/a joker.com📧 Google Workspaceen-GBEst. 2013

Sponsored

Last analyzed: 24 May 2026 at 15:48

Historical Analysis & Change Tracking