hairstory.com

https://hairstory.com· First analyzed 21 May 2026· Updated 21 May 2026

Export

hairstory.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇺🇸 New York, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-2014.awsdns-59.co.uk.ns-583.awsdns-08.net.ns-8.awsdns-01.com.ns-1468.awsdns-55.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

617 ms10%

Speed Index

802 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.3 MB

358 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

Shopify

Infrastructure

Hosting

Shopify

CDN

Cloudflare

Technology Stack

21 Technologies Detected

Analytics

Advertising

Google Ads Twitter Ads TikTok Pixel Microsoft Advertising

Fonts

Google Fonts Adobe Fonts (Typekit)

Customer Support

CSS Frameworks

Icon Libraries

Tag Managers

Email Marketing

Reviews

Personalization

CDN

Security

SEO Analysis

B70/100

Meta Tags12/15

Content3/12

Headings7/8

Technical22/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

hairstory.comhairstory.com

Healthy haircare, without compromise. | Hairstory

The cleansing cream, a first-of-its kind, is a custom formula that cleans and conditions without harsh foams and damaging detergents found in traditional sha...

Description truncated.

Title Length49 chars

Recommended: 50-60 chars (~294px / 580px)

Description Length225 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (6 words). Search engines need substantial content for ranking.
• Most images missing alt text (28/44) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

31 URLs

31 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

29/100

Needs Work

8 13 1

Sponsored

AI & LLM Readiness

D47/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

7/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,880

Token eff.:Optimal

Structured Data

2 JSON-LD

Person×1.3WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

49/100

339 mg

CO₂e / view

3.3 MB

Page Weight

30%

Cleaner Than

New Visitor

387 mg

Returning (cached)

194 mg

Annual (10K/mo)

40.7 kg

Emission Segments

Data Center

17 mg

Network

100 mg

Device

223 mg

Resource Breakdown

JavaScript

1.5 MB

Images

1.5 MB

CSS

87.2 KB

Fonts

76.4 KB

HTML

65.7 KB

Other

36.4 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

53d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

15.04.2026

Valid Until

14.07.2026

Subject Alternative Names (1)

hairstory.com

SHA-256 Fingerprint

49:61:FD:CB:6B:66:7B:77:A1:FB:8B:E0:49:D8:FE:4D:53:0D:FF:75...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9ff2ae874a848048-CDG

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

67006

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (7)

mxa.mailgun.org

aspmx.l.google.com

alt3.aspmx.l.google.com

alt2.aspmx.l.google.com

+3 more

Domain Information

hairstory.com

Domain Age

23y 2m

Created

19.03.2003

Expires

19.03.2027

Last Updated

04.03.2026

Registrar

Squarespace Domains II LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly16 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1,minimum-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Barlow Condensed

WCAG Partial

64/100

Readability

/30

17/30

16px · LH 1.19

Hierarchy

/20

16/20

4.5x ratio

WCAG

/25

15/25

2.4:1 min contrast

Performance

/25

16/25

2 fonts · 7 req

Heading Font

Barlow Condensed

Sans72px

Body Font

Barlow Condensed

Sans16px

Contrast Ratio

2.4:1

1 issue

Reading Comfort

~42 CPL

Narrow lines

72px

14px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.19). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.4:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 66

Color Palette

8 unique colors

4.7:1 AA Dark

#747378

Other· 38.5%

#ffffff

Text· 10.9%

#010000

Primary· 17.2%

#2b221f

Secondary· 6.9%

#60514c

Secondary· 6.4%

#402e2a

Secondary· 5.3%

Business & Marketing Stack

8 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

Google AnalyticsFree

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Reviews & Social Proof

YotpoMid-Market

Customer reviews and testimonials

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

bat.bing.com(3)static.klaviyo.com(3)connect.facebook.net(2)bzrcdn.openai.com(1)googletagmanager.com(1)

Website Identity

Hairstory

OnlineStore

Hairstory is a revolutionary hair care brand that challenges conventional hair washing. Founded by Michael Gordon, co-founder of Bumble and bumble, Hairstory creates innovative products like New Wash that clean hair without traditional detergents.

23 years old

95 5th Ave, 5th Floor, New York

10003, New York, NY

Location detected: 🇺🇸 United States, New Yorkvia schema_nap

Squarespace Domains II LLC📧 Google Workspaceen

Social Profiles

Facebook Instagram TikTok Pinterest

Sponsored

Last analyzed: 21 May 2026 at 09:51

Historical Analysis & Change Tracking