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bmcsports.ie

https://bmcsports.ie· First analyzed 10 May 2026· Updated 10 May 2026
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bmcsports.ie
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Mobile screenshot of bmcsports.ie
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.67.71.157

Site Location

🇮🇪 Irelandvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

chip.ns.cloudflare.com.kia.ns.cloudflare.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
202 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms

Technology Stack

21 Technologies Detected

Plugins

3
WooCommerce
Yoast SEO
WP Rocket

Frameworks

2
React
Laravelv12.16.0

UI Components

2
Slick CarouselFancybox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Facebook Pixel

Email Marketing

2
KlaviyoBrevo (Sendinblue)

Libraries

1
jQueryv3.7.1

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Payments

1
Stripe

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

A85/100
24
6
0
Meta Tags15/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
B
bmcsports.iebmcsports.ie

Sports Shop Ireland | Online Sports Retailers | BMC Sports

Ireland’s leading sports shop – BMC Sports offers next day delivery nationwide. Shop top-quality sports gear online from a trusted Irish retailer.

Title Length58 chars

Recommended: 50-60 chars (~347px / 580px)

Description Length146 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    31 URLs

    31 sub-sitemaps

    robots.txt

    18 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    23/100
    Needs Work
    7 10 1

    Sponsored

    AI & LLM Readiness

    F35/100
    Bot Access
    20/25
    Machine Read.
    1/25
    Schema Data
    4/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:3,393
    Token eff.:Poor Structure

    Structured Data

    3 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    13
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    9/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    50/100
    E
    329 mg
    CO₂e / view
    3.2 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    377 mg
    vs
    Returning (cached)
    188 mg
    Annual (10K/mo)
    39.5 kg
    Emission Segments
    Data Center
    16 mg
    Network
    97 mg
    Device
    217 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    1.6 MB
    CSS
    355.5 KB
    HTML
    74.6 KB
    Other
    3.7 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    WAF

    87d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    07.05.2026

    Valid Until

    05.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    bmcsports.ie*.bmcsports.ie

    SHA-256 Fingerprint

    3A:B6:1F:4A:19:23:23:55:25:DD:A6:6E:8C:EF:AB:D3:BB:76:74:55...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 4 Hours(public, max-age=14400, must-revalidate)
    cf-apo-via
    origin,miss
    cf-cache-status
    MISS
    cf-edge-cache
    cache,platform=wordpress
    cf-ray
    9f9697c03fd61321-SJC
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    bmcsports-ie.mail.protection.outlook.com

    Domain Information

    bmcsports.ie

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    79/100
    Mobile Friendly7 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Barlow Bold + Barlow Regular

    WCAG Partial
    74/100
    Readability
    /30
    26/30

    18px · LH 1.50

    Hierarchy
    /20
    18/20

    2.22x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    16/25

    System fonts

    Heading Font

    Barlow Bold

    Sans40px

    Body Font

    Barlow Regular

    Sans18px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~34 CPL

    Narrow lines
    40px
    h1
    40px
    h2
    40px
    h3
    14px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 59

    Color Palette

    10 unique colors
    Light
    #848393
    Other· 30.4%
    #060515
    Background· 19.2%
    #fffffe
    Accent· 11.7%
    #302835
    Text· 8.7%
    #67455e
    Secondary· 7.6%
    #1c192b
    Primary· 5.5%
    #57273d
    Secondary· 2.7%

    Business & Marketing Stack

    7 Tools Detected

    Enterprise

    Marketing Automation

    2
    Brevo (Sendinblue)SMB
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    5

    Categories

    7

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    11
    Async
    5
    Defer

    Top Script Sources

    bmcsports.ie(8)local(4)cdn.by.wonderpush.com(2)connect.facebook.net(2)googletagmanager.com(2)

    Website Identity

    Sports Shop Ireland | Online Sports Retailers | BMC Sports

    Ireland’s leading sports shop – BMC Sports offers next day delivery nationwide. Shop top-quality sports gear online from a trusted Irish retailer.

    00353749127833
    www.bmcsports.ie/
    Location detected: 🇮🇪 Irelandvia tld
    📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 10 May 2026 at 05:38

    Historical Analysis & Change Tracking