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bcbs.com

https://bcbs.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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bcbs.com
Desktop screenshot of bcbs.com
Mobile screenshot of bcbs.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.33.211.116

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

BunnyCDN-DE1-1330

CDN

CloudFront

Nameservers

pdns3.ultradns.org.pdns4.ultradns.org.pdns5.ultradns.info.pdns6.ultradns.co.uk.+2 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
452 ms10%
Speed Index
588 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.3 MB
122 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Bunny CDN

SEO Analysis

B74/100
24
3
1
Meta Tags9/15
Content8/12
Headings8/8
Technical20/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bcbs.combcbs.com

Blue Cross and Blue Shield Nationwide Health Insurance | bcbs.com |...

​​Explore the health insurance options offered by Blue Cross and Blue Shield insurance agencies. Get insurance delivered through your local BCBS agency. ​

Title truncated.
Title Length90 chars

Recommended: 50-60 chars (~530px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (90 chars, ~530px). Will be truncated in search results.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

448 URLs

robots.txt

Local SEO

Local Search Readiness

10/100
Poor
3 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
2/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:1%
Words:396
Token eff.:Optimal
Sections/1K:22.7
Depth:2/5

Structured Data

Microdata
Organization×1.1microdataVideoObjectmicrodata

Citation Readiness

Opening Summary132w
Descriptive Headingsavg 5.9w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
15
Passed
1
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
51/100
E
344 mg
CO₂e / view
3.3 MB
Page Weight
30%
Cleaner Than
New Visitor
393 mg
vs
Returning (cached)
196 mg
Annual (10K/mo)
41.2 kg
Emission Segments
Data Center
17 mg
Network
101 mg
Device
226 mg
Resource Breakdown
JavaScript
355.1 KB
Images
568.9 KB
CSS
2.3 MB
HTML
28.4 KB
Other
113.8 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

21%Critical
Interactive

HTTPS

No WAF

90d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

23.07.2025

Valid Until

22.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (13)

bcbs.combcbsa.comwww.bcbsa.comwww.benefitofblue.comwww.bluehealthequity.comwww.smarterbetterhealthcare.comwww.bcbs.combluehealthequity.com+5 more

SHA-256 Fingerprint

47:5E:C3:DA:51:2C:0B:00:F4:AC:D5:10:91:A1:BC:D8:2A:A6:D3:49...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🟡 1200s(public, max-age=1200)
cdn-cache
HIT
cdn-cachedat
04/23/2026 07:10:42
cdn-edgestorageid
1332
cdn-proxyver
1.50
cdn-pullzone
2378838
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

mxa-0019e301.gslb.pphosted.com

Domain Information

bcbs.com

Domain Age
27y 8m

Created

13.08.1998

Expires

12.08.2026

Last Updated

08.07.2025

Registrar

Focus IP, Inc. dba Tracer

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Univers

WCAG AA
69/100
Readability
/30
19/30

14px · LH 1.43

Hierarchy
/20
16/20

4.57x ratio · ✓ H1→H6

WCAG
/25
19/25

5.3:1 min contrast

Performance
/25
15/25

1 font · 2 req

Heading Font

Univers

Sans64px

Body Font

Univers

Sans14px

Contrast Ratio

5.3:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines
64px
h1
54px
h2
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 30/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.6x larger than body text.

Buy on MyFontsFlesch 30

Color Palette

7 unique colors
12.68:1 AAA Light
#ffffff
Background· 67.1%
#363230
Other· 4.8%
#e9e8e4
Secondary· 9.9%
#00b9e8
Accent· 8.5%
#cdd9da
Border· 3.4%
#4db5cf
Primary· 0.8%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

22 Resources

18
Scripts
4
Styles
16
Async
0
Defer

Top Script Sources

local(16)googletagmanager.com(2)

Website Identity

bcbs.com

27 years old
Location detected: 🇨🇦 Canadavia ip
Focus IP, Inc. dba Traceren

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Last analyzed: 23 Apr 2026 at 07:12

Historical Analysis & Change Tracking