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amp.com.au

https://amp.com.au· First analyzed 05 May 2026· Updated 05 May 2026
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amp.com.au
Desktop screenshot of amp.com.au
Mobile screenshot of amp.com.au
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.131.10

Site Location

🇦🇺 Sydney, Australiavia schema_nap

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

CDN

Fastly

Nameservers

ligia.ns.cloudflare.com.mustafa.ns.cloudflare.com.

Performance

74

Core Web Vitals

Weight

First Contentful Paint
3.8 s10%
Speed Index
5.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8.4 MB
189 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

12 Technologies Detected

Advertising

6
Google AdsLinkedIn AdsPinterest TagTikTok PixelMicrosoft AdvertisingTaboola

Analytics

4
Google Analytics
Facebook PixelMicrosoft Clarity
Google Tag Manager

CSS Frameworks

1
Tailwind CSS

Security

1
reCAPTCHA

SEO Analysis

C62/100
18
7
1
Meta Tags13/15
Content3/12
Headings5/8
Technical20/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
A
amp.com.auamp.com.au

AMP – Banking, home loans, super and retirement

Whatever your goal, AMP is here to help. Help with personal and business banking, home loans, super and retirement.

Title Length47 chars

Recommended: 50-60 chars (~288px / 580px)

Description Length116 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (8 words). Search engines need substantial content for ranking.

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,552 URLs

robots.txt

14 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100
Needs Work
7 12 1

Sponsored

AI & LLM Readiness

F25/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
2/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:4,390
Token eff.:Poor Structure

Structured Data

1 JSON-LD
SearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
30/100
F
865 mg
CO₂e / view
8.4 MB
Page Weight
5%
Cleaner Than
New Visitor
988 mg
vs
Returning (cached)
494 mg
Annual (10K/mo)
103.7 kg
Emission Segments
Data Center
42 mg
Network
254 mg
Device
568 mg
Resource Breakdown
JavaScript
1.0 MB
Images
4.7 MB
CSS
2.4 MB
Fonts
243.4 KB
HTML
77.3 KB
Other
5.1 KB
Green Hosting Verified
Fastly, Inc.
Provider Match
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

25%Critical
Critical / Transactional

HTTPS

No WAF

38d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.06.2025

Valid Until

12.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

amp.com.auwww.amp.com.audcs.amp.com.au

SHA-256 Fingerprint

69:15:9A:52:CA:A1:08:30:37:BC:7E:94:82:56:FB:2D:DD:BF:F6:46...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
access-control-allow-origin
*
age
848
cache-control
🟡 300s(max-age=300,stale-while-revalidate=3600)
content-encoding
📦 Gzip(gzip)
content-length
78814
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mx07-004fbb02.pphosted.com
mx08-004fbb02.pphosted.com

Domain Information

amp.com.au

Last Updated

23.03.2026

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly292 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Hurme Geometric Sans-SemiBold + Open Sans

WCAG AA
68/100
Readability
/30
18/30

12px · LH 1.45

Hierarchy
/20
17/20

4.5x ratio

WCAG
/25
17/25

4.5:1 min contrast

Performance
/25
16/25

2 fonts · 7 req

Heading Font

Hurme Geometric Sans-SemiBold

Sans54px

Body Font

Open Sans

Sans12px

Contrast Ratio

4.5:1

WCAG AA (≥4.5:1)

Reading Comfort

~49 CPL

Optimal (45–75)
54px
h1
44px
h2
36px
h4
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~49 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

Buy on MyFontsFlesch 54

Color Palette

9 unique colors
Light
#ffffff
Background· 40.099999999999994%
#001e42
Primary· 36.400000000000006%
#0119f0
Primary· 6.8999999999999995%
#0119c2
Accent· 4.2%
#07102d
Primary· 3.7%
#85aec0
Secondary· 3.4%
#bce7e5
Secondary· 2.5%
#294878
Secondary· 2%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

2
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

4
LinkedIn AdsEnterprise
Pinterest AdsMid-Market
TikTok PixelMid-Market
TaboolaMid-Market

Ad platforms and retargeting pixels

2

Categories

6

Total Tools

1

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

26 Resources

20
Scripts
6
Styles
20
Async
0
Defer

Top Script Sources

cdn.taboola.com(5)googletagmanager.com(5)analytics.tiktok.com(3)s.pinimg.com(2)scripts.clarity.ms(1)

Website Identity

AMP

AMP

Corporation

AMP is a leading wealth management company in Australia and New Zealand, offering financial advice, superannuation, retirement income, banking, and investment products to individuals and businesses.

133030
www.amp.com.au/

Quay Quarter Tower, 50 Bridge Street, Sydney

2000, Sydney, NSW

AU

Location detected: 🇦🇺 Australia, Sydneyvia schema_nap
Corporation Service Company (Aust) Pty Ltden-AUEst. 1849

Sponsored

Last analyzed: 05 May 2026 at 00:10

Historical Analysis & Change Tracking