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adassoc.org.uk

https://adassoc.org.uk· First analyzed 21 May 2026· Updated 21 May 2026
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adassoc.org.uk
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Hosting Provider

Hostinger
hostinger.com

IP Address

88.222.219.190

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS47583

Organization

UAB INIT

Server

LiteSpeed

Nameservers

ns70.domaincontrol.com.ns69.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
627 ms10%
Speed Index
815 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.8 MB
152 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
WordPress
Infrastructure
Hosting
Hostinger

Technology Stack

34 Technologies Detected

Plugins

17
Filterable SearchSafe Svg
Drag And Drop Multiple File Upload Contact Form 7
Contact Form 7
Paid Memberships Pro
Elementor
Elementor
Aa MembersUser BookmarksCookie Law InfoIntelly Countdown Pro
Gravity Forms
Zeno Font ResizerPage Links ToGoogle Site Kit
Yoast SEO
Gravity Forms

Libraries

3
jQueryv3.7.1
jQuery UI
Moment.js

UI Components

3
SwiperSlick CarouselLightbox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Plausible Analytics

Other

1
Lottie

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Web Servers

1
LiteSpeed

Languages

1
PHPv8.3.30

Security

1
reCAPTCHA

SEO Analysis

A80/100
22
9
0
Meta Tags12/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
A
adassoc.org.ukadassoc.org.uk

Home - Advertising Association

Welcome. What would you like to know about UK advertising today? Our mission is to promote the role and rights of responsible advertising.

Title Length30 chars

Recommended: 50-60 chars (~180px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    32 URLs

    32 sub-sitemaps

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 11 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    4/25
    Citation
    18/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:507
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    WebSiteBreadcrumbListSearchAction

    Citation Readiness

    Opening Summary28w
    Descriptive Headingsavg 2.7w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    69/100
    12
    Passed
    5
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    40/100
    F
    389 mg
    CO₂e / view
    3.8 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    444 mg
    vs
    Returning (cached)
    222 mg
    Annual (10K/mo)
    46.6 kg
    Emission Segments
    Data Center
    19 mg
    Network
    114 mg
    Device
    256 mg
    Resource Breakdown
    JavaScript
    373.9 KB
    Images
    3.1 MB
    CSS
    178.6 KB
    Fonts
    1.3 KB
    HTML
    73.1 KB
    Green Hosting Verified
    World Host Group
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    No WAF

    75d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (4096 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    07.05.2026

    Valid Until

    05.08.2026

    Subject Alternative Names (2)

    adassoc.org.ukwww.adassoc.org.uk

    SHA-256 Fingerprint

    00:F4:4C:61:8F:99:B0:12:ED:94:A8:59:02:F5:E7:A2:D6:F8:2F:71...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":4...
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-length
    74585
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    adassoc-org-uk.mail.protection.outlook.com

    Domain Information

    adassoc.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    82/100
    Mobile Friendly37 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, viewport-fit=cover
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Montserrat

    WCAG AA
    71/100
    Readability
    /30
    20/30

    22px · LH --

    Hierarchy
    /20
    9/20

    1.18x ratio

    WCAG
    /25
    22/25

    5.14:1 min contrast

    Performance
    /25
    20/25

    1 font · 1 req

    Heading Font

    Montserrat

    Sans26px

    Body Font

    Montserrat

    Sans22px

    Contrast Ratio

    5.14:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~79 CPL

    Wide lines
    26px
    h1
    55px
    h2
    20px
    h3
    22px
    p
    Major Third
    Scale

    ✅ Excellent readability: 22px body text is ideal for all devices.

    ⚠️ Wide lines: ~79 chars/line. Use max-width: 65ch for comfortable reading.

    ⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    GGoogle FontsFlesch 41

    Color Palette

    5 unique colors
    Dark
    #282828
    Text· 32.3%
    #f4f5f7
    Primary· 52.29999999999999%
    #c8dae4
    Secondary· 7.4%
    #736c5b
    Secondary· 5.3%

    Business & Marketing Stack

    5 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google AnalyticsFree
    PlausibleSMB
    Google Tag ManagerFree

    User behavior and product analytics

    Privacy & Cookies

    2
    CookieYesSMB
    GDPR Cookie ConsentFree

    Cookie consent and privacy compliance tools

    2

    Categories

    5

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    3
    Async
    2
    Defer

    Top Script Sources

    adassoc.org.uk(15)youtube.com(2)gstatic.com(1)googletagmanager.com(1)plausible.io(1)

    Website Identity

    Home - Advertising Association

    Welcome. What would you like to know about UK advertising today? Our mission is to promote the role and rights of responsible advertising.

    adassoc.org.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en-GB

    Social Profiles

    InstagramLinkedIn

    Sponsored

    Last analyzed: 21 May 2026 at 14:20

    Historical Analysis & Change Tracking