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activeprospect.com

https://activeprospect.com· First analyzed 17 May 2026· Updated 17 May 2026
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activeprospect.com
Desktop screenshot of activeprospect.com
Mobile screenshot of activeprospect.com
Mobile

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Hosting Provider

wpengine.com

IP Address

141.193.213.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-27.awsdns-03.com.ns-984.awsdns-59.net.ns-1382.awsdns-44.org.ns-1719.awsdns-22.co.uk.

Performance

90

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
1.9 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.4 MB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
activeprospectCustom

SEO Analysis

B78/100
22
8
2
Meta Tags14/15
Content10/12
Headings3/8
Technical21/25
E-E-A-T3/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
A
activeprospect.comactiveprospect.com

ActiveProspect: The complete solution for consent-based marketing

Discover ActiveProspect. See how we help companies acquire qualified prospects via consent-based marketing and optimize their lead flows.

Title Length65 chars

Recommended: 50-60 chars (~395px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (51/66) — critical for accessibility and SEO

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

24/100
Needs Work
7 10

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AI & LLM Readiness

D53/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
11/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:1,211
Token eff.:Optimal
Depth:1/5

Structured Data

4 JSON-LD
Article×1.2microdataPerson×1.3microdataOrganization×1.1microdataWebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary12w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
12
Passed
5
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
39/100
F
454 mg
CO₂e / view
4.4 MB
Page Weight
15%
Cleaner Than
New Visitor
519 mg
vs
Returning (cached)
260 mg
Annual (10K/mo)
54.5 kg
Emission Segments
Data Center
22 mg
Network
134 mg
Device
298 mg
Resource Breakdown
JavaScript
496.3 KB
Images
2.1 MB
CSS
1.8 MB
Fonts
14.1 KB
HTML
32.0 KB
Other
301 B
Green Hosting Verified
WP Engine
Provider Match
6 recommendations
  • Carbon footprint recommendation preview...
B

Security Score

75%Good
Critical / Transactional

HTTPS

WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

23.03.2026

Valid Until

21.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

activeprospect.com

SHA-256 Fingerprint

B5:47:2A:C6:57:D3:98:C0:4D:EF:FE:8F:07:ED:3B:02:2C:C3:FE:55...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9fcf2ef93fb24c54-MXP
content-encoding
Brotli(br)
content-security-policy
script-src 'self' 'unsafe-inline' 'unsafe-eval' strict-dynam...
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt1.aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx.l.google.com
aspmx2.googlemail.com

+1 more

Domain Information

activeprospect.com

Domain Age
22y 4m

Created

12.01.2004

Expires

01.05.2027

Last Updated

16.04.2026

Registrar

easyDNS Technologies Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly8 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

plus-jakarta-sans

WCAG Partial
62/100
Readability
/30
19/30

16px · LH 1.63

Hierarchy
/20
7/20
WCAG
/25
16/25

1:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

plus-jakarta-sans

Sans

Body Font

plus-jakarta-sans

Sans16px

Contrast Ratio

1:1

17 issues

Reading Comfort

~36 CPL

Narrow lines
45px
h2
13px
h3
15px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Hard to read: Flesch score 34/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

10 unique colors
6.94:1 AA Light
#ffffff
Background· 77.39999999999999%
#5e585c
Other· 2.4%
#1c1d24
Secondary· 3.7%
#31abee
Primary· 2.5%
#d0e3eb
Primary· 2.5%
#3f2f2f
Secondary· 2.2%
#3184b7
Accent· 1.3%

Business & Marketing Stack

9 Tools Detected

Enterprise

CRM Systems

1

Customer Relationship Management platforms

Behavior Analytics

3

User behavior and product analytics

Lead Generation

1

Popups, forms, and lead capture tools

Advertising

3

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

5

Categories

9

Total Tools

3

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
0
Defer

Top Script Sources

x.clearbitjs.com(3)snap.licdn.com(2)script.crazyegg.com(2)bat.bing.com(2)googletagmanager.com(2)

Website Identity

ActiveProspect: The complete solution for consent-based marketing

Discover ActiveProspect. See how we help companies acquire qualified prospects via consent-based marketing and optimize their lead flows.

Location detected: 🇺🇸 United Statesvia ip
easyDNS Technologies Inc.📧 Google Workspaceen-US

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Last analyzed: 17 May 2026 at 02:27

Historical Analysis & Change Tracking