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1st.com

https://1st.com· First analyzed 12 May 2026· Updated 12 May 2026
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1st.com
Desktop screenshot of 1st.com
Mobile screenshot of 1st.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns-108.awsdns-13.com.ns-1307.awsdns-35.org.ns-1547.awsdns-01.co.uk.ns-687.awsdns-21.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
632 ms10%
Speed Index
822 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
135 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Vercel
CDN
Vercel Image

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

/_next/image?url=https%3A%2F%2.../_next/image?url=https%3A%2F%2...

Technology Stack

10 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

3
Google AdsTwitter AdsMicrosoft Advertising

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

B71/100
23
8
0
Meta Tags7/15
Content7/12
Headings6/8
Technical22/25
E-E-A-T5/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
1
1st.com1st.com

Home | 1ST

1ST is reinventing the sport of Thoroughbred horse racing, while achieving a world-class level of safety for horses and riders. We provide a unique and fully...

Description truncated.
Title Length10 chars

Recommended: 50-60 chars (~60px / 580px)

Description Length227 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    123 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    6/25
    Schema Data
    3/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:226
    Token eff.:Too Short
    Sections/1K:66.4

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary62w
    Descriptive Headingsavg 1.6w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    75/100
    13
    Passed
    3
    Critical
    0
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    70/100
    B
    141 mg
    CO₂e / view
    1.4 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    161 mg
    vs
    Returning (cached)
    81 mg
    Annual (10K/mo)
    16.9 kg
    Emission Segments
    Data Center
    7 mg
    Network
    42 mg
    Device
    93 mg
    Resource Breakdown
    JavaScript
    595.4 KB
    Images
    543.2 KB
    CSS
    104.1 KB
    Fonts
    135.6 KB
    HTML
    16.7 KB
    Other
    1.7 KB
    Green Hosting Verified
    Vercel
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    76%Good
    Static / Informational

    HTTPS

    No WAF

    75d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    28.04.2026

    Valid Until

    27.07.2026

    Subject Alternative Names (1)

    www.1st.com

    SHA-256 Fingerprint

    F0:0A:7B:E8:F9:2C:A6:E3:01:61:50:12:86:46:B7:DE:54:88:BF:F2...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    981
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    date
    Tue, 12 May 2026 14:31:52 GMT
    etag
    W/"12sm71jqu982gns"
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    1st-com.mail.protection.outlook.com

    Domain Information

    1st.com

    Domain Age
    30y 2m

    Created

    13.03.1996

    Expires

    14.03.2027

    Last Updated

    13.02.2026

    Registrar

    Tucows Domains Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    83/100
    Mobile Friendly14 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    __fontSuisse_c66b07

    WCAG Partial
    70/100
    Readability
    /30
    19/30

    17px · LH 1.35

    Hierarchy
    /20
    15/20

    10.27x ratio

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    18/25

    1 font · 4 req

    Heading Font

    __fontSuisse_c66b07

    Sans173px

    Body Font

    __fontSuisse_c66b07

    Sans17px

    Contrast Ratio

    1:1

    5 issues

    Reading Comfort

    ~35 CPL

    Narrow lines
    173px
    h1
    108px
    h2
    54px
    h3
    17px
    p

    ✅ Excellent readability: 17px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.35). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 10.3x larger than body text.

    Buy on MyFontsFluid Type (rem)Flesch 32

    Color Palette

    13 unique colors
    16.14:1 AAA Light
    #ffffff
    Primary· 45.3%
    #232022
    Text· 6%
    #7b6547
    Secondary· 8.5%
    #907b5c
    Secondary· 6.9%
    #0c0a09
    Text· 6.2%
    #14f3b4
    Accent· 5.9%
    #544533
    Secondary· 5.6%
    #3f3529
    Secondary· 4.7%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google AnalyticsFree
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    Twitter/X AdsMid-Market
    Microsoft AdsEnterprise
    Reddit PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    6

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    local(9)connect.facebook.net(3)googletagmanager.com(2)s.yimg.com(1)pixel.byspotify.com(1)

    Website Identity

    1ST

    1ST

    Organization

    1ST is reinventing the sport of Thoroughbred horse racing, while achieving a world-class level of safety for horses and riders. We provide a unique and fully engaging entertainment experience for our guests and online wagerers.

    www.1st.com
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    Tucows Domains Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 12 May 2026 at 14:48

    Historical Analysis & Change Tracking